For Musicians, Producers and Audio Engineers Who Want to Succeed Without Selling Out...
Here's How I Attracted 14,958 Customers In the Audio Industry Without Being Sleazy and Annoying

Discover the Customer Canvas You Can Follow to Grow Your Business Without Feeling Like You Need to Take a Shower Every Time You Sell Your Products and Services

If you want to make a full-time income with your creative skills but can't stand the scammy advice the gurus spew from their shiny sales pages, you’re not alone.
Hi, I’m Björgvin Benediktsson.

(Don’t worry, you can call me B. That’s what my friends do so now you can too).

I’m an audio engineer, author, and educator who specializes in passive income through digital products, using email automation and customer psychology to make marketing more fun.
My advice has been featured in publications such as MusicTech magazine, The Recording Revolution, Startup Tucson, The Huffington Post, CD Baby's DIY Musician's Blog, Audiotuts, and the SAE Institute.

I've been a mentor to multiple creative businesses, an advisor at the McGuire Center for Entrepreneurship at the University of Arizona, and a guest speaker at Phoenix Startup Week, SAE Insitute Madrid, and the TENWEST Impact Festival. 
-Dre Thompson, Director of the TENWEST Impact Festival and VP of Startup Tucson.
 "If you are struggling with digital engagement you need to bring Björgvin in...like YESTERDAY"

"Björgvin was a lifesaver for our team! Not only did we immediately see open rates and engagement skyrocket, but TENWEST Festival wouldn't have been the same without him! We were under pressure and didn't have very much time to come up with a marketing strategy when Björgvin stepped in to save the day. He was able to quickly assess what communication strategy we needed and through his awesome email marketing advice, he helped us to create a solid audience engagement campaign that our attendees loved. His brilliant writing captured the spirit of our team perfectly and delighted our attendees. In fact, people came up to me during the festival just to tell me what a wonderful person I must be because of how excited and happy I sounded in our emails! If you are struggling with digital engagement you need to bring Björgvin in...like YESTERDAY"
Imagine: What if you could actually be authentic AND successful without feeling like you're annoying your customers and clients?
It might look something like the results I've got in one of my niche businesses...

A growing six-figure online business

Successful product launches and promotions

100 subscribers/day to your email list

I've run my own profitable online business in the music industry since 2009 and it’s grown from an ugly-looking blog earning less than a dollar to a reputable online platform earning six figures year over year, serving thousands of customers, and giving me the freedom to work from wherever I want.

I succeeded in a niche that's so tiny, 99% of the world doesn't care about it. But the way I promote myself and sell my products is what makes me stand out from everyone else, and that's what I want to share with you today.

Unlike the online gurus out there that give you an exhausting buffet of options that makes you queasy, I’ve created a simple recipe for creating a profitable business that gives you the freedom to create what you want, when you want.

I don’t have a picture of me with a Lamborghini like those online gurus and Youtube stars in front of rented McMansions. The sweetest ride I could show you is a beat-up old Saab 9-3 convertible from 1998. And to be honest, the top doesn’t even work anymore.

But what I do have is a simple process for attracting more customers so that you can take your business to the next level.

You might think you have to hustle on social media, spam your audience, and chase every new sleazy marketing gimmick just to make a living.

But you'd be wrong.

Marketing your creative business has nothing to do with any of that.
How the Icelandic Word for "Customer" Reveals the Secret of Selling Without Sleaze
Let me explain by teaching you a bit of the Icelandic language...Don't worry, it won't hurt.

Let me ask you, “how well do you know your friends?”

If you’re anything like most people, you know and understand your friends pretty well. 

The reason I ask is that the Icelandic word for customer or client is the consonant-crazed, marble-mouthed word “Viðskiptavinur.” 

The word is derived from two root words:

“Viðskipti” which is the word for business... 

...and “vinur,” the word for friend. 

And what is business other than a transaction where both parties exchange value in a friendly way where both are better off?

The key to success in any niche is to be so obsessed with your customers that you know them better than they know themselves because a client or customer is simply a friend you do business with. 

Interacting and engaging with your customers is simply like having a conversation with a friend and the key to success in any niche is to be so obsessed with your customers that you know them as a friend.

And in turn, they greet you in your inbox like a friend, open your emails, buy your products, and become a loyal customer-friend.

After learning the method I’m about to show you, you'll find more customer friends for your business too. 

Unlike all-in-one gurus that give you an exhausting buffet of options that makes you queasy, I'll give you the right recipe for creating a profitable business that takes the sleaze out of marketing and selling

..and gives you the freedom to create what you want, when you want.

And if this nobody from Iceland can make it, so can you.

After tens of thousands of dollars spent in the trenches of my online business, creating products and services for my tiny niche, I distilled everything you need to know about attracting customers and growing your income without feeling like you're annoying your audience and spamming your subscribers.

...and you can learn it all inside...


Introducing: The Customer Canvas - How To Attract Customers and Clients Without Being Sleazy and Annoying


Here's What You Get:

  • Access to the Customer Canvas Masterclass and a Printable PDF worksheet
  • BONUS #1: The Habit Hacks to Help You Make an Impact With Your Career
  • BONUS #2: The Success Checklist to Keep You on Track Towards Your Goals
  • BONUS #3: The Problem-Solving Cheatsheet to Better Position Yourself as the Go-To Person in Your Industry
  • BONUS #4: ​​The Product Brainstorm Blueprint Will Help You Diversify and Increase Your Income
  • Bonus #5: You Get What You Give: A Simple Story for Finding Success in the Music Business eBook


Get Everything Above Today for

Just $47 $27!

365-Day No Questions Asked Guarantee!
Your Payment is Secure
You’ll receive access to the Customer Canvas video masterclass, and all of the included bonuses.
-Chris Graham, Mastering Engineer and Co-Host of the Six Figure Home Studio Podcast, Columbus, Ohio.
 "The benefit to my business was just bananas...tens of thousands of dollars in extra business"

"I tend to be a little more audio-nerd than entrepreneur. Because of this, I frequently have "small business blind-spots" which Björgvin has helped me to see and overcome. When he speaks, I take notes. His advice on writing and email marketing have dramatically changed my business. I don’t think anyone has anywhere near as much experience as he does...He has had a huge impact on me learning how to write decent emails and the the benefit to my business was just bananas. It was tens of thousands of dollars in extra business just from like random people that had forgotten about me. It was weird how it instantly worked!"
I devoured the online marketing courses, read the business books, and got the Entrepreneurship and Business Economics degrees so you don't have to.

I invented this canvas after ten years of serving a small, niche audience in the music industry over at www.audio-issues.com and I've spoken about the process at Phoenix Startup Week, The TENWEST Impact Festival, and the University of Arizona's Eller College of Management. The Customer Canvas is an adaptation of the Lean Canvas, which is itself an adaptation of the Business Model Canvas.

But the Customer Canvas is unique because it puts the focus on the customer first by helping you put yourself in their shoes so you can succeed.

Best of all: It’s only about an hour because that’s all you need. There’s no need for 60 modules and hundreds of hours of content. 

It’s straight to the point so that you can grow your audience, increase your income and make a bigger impact with your business.
The Customer Canvas is for you if:
  • You don’t know how to promote yourself or sell your products and services
  • You don’t want to sound scammy and sales-y in your content
  • You’re stuck and don’t know where to start promoting yourself or what to sell to your audience next
  • ​You don't know how to come up with ideas to attract new customers and clients

What You’re NOT Going to Learn Inside the Customer Canvas:

  • Tactics that only work with one type of business. The psychological principles I share inside the Customer Canvas work for any type of business because it focuses on the customer, not your business.
  • ​Boring market research methods that don't give you practical results to apply in your business
  • ​Academic theory that doesn't help you grow your business
-Chris Selim of Mixdown Online, creator of The Ultimate Guide to Cubase. Montreal, Canada
 ""...my first online course launch wouldn't have been the same without him."

With his online business experience and achievements, Björgvin has been a real model to follow. The content he provides is phenomenal and helps me a lot by giving me ideas and direction on how to organize, monetize and implement my online platform as an artist and entrepreneur. He helped me tweak the sales page copy for my first online course launch I did via email and it wouldn't have been the same without him. That course sold over $14,000 in the first couple weeks."


Here's What You'll Learn Inside the Customer Canvas:
  • The simple 7-step framework for attracting more customers
  • How to use the right words to get people to engage with your content and buy your products
  • The Upside-Down Method for Finding the Right Customers for You
  • How to safely ignore all the customers that aren't the right fit for you
  • ​The Single Sales Page walkthrough that helps you create a sales page to sell anything in less than a day
  • ​The sneaky way to come up with unlimited content ideas your audience wants to know more about
  • ​How to use your competitors to make YOU more money
  • The only four emotions you should focus on in your marketing
  • ​The #1 thing that will make or break your business
  • Fill-In-the-Blanks Customer Avatar Exercise to help you get laser-focused on your ideal client 
  • ​How to find the right marketing strategy that works for you without feeling overwhelmed
  • ​How to read your customer's mind (with their permission!)
  • The stupid simple exercise for seeing if your audience is interested in what you're selling before you make it
  • ​How to find the right words to use in your marketing materials to convert your browsers to buyers
-Niclas Jeppssen, Professional Audio Engineer and Podcaster Behind Your Audio Solutions, U.K.
 "."...how to define my customer archetype was very valuable."

Learning from Björgvin how to define my customer archetype was very valuable. It allowed me to create a lead magnet that has increased my subscriber rate. Taking this course has also allowed me to set up an email funnel that allows me to learn more about the people subscribing. Which is super valuable to me and them. With these tools I’m now on the right course to be able to release a product in the future.”
365-Day 100% Risk-Free Satisfaction Guaranteed Or Your Money Back!
The Customer Canvas comes with a 100% risk-free money-back guarantee.

I promise that following the framework and process inside the Customer Canvas masterclass you'll learn to market your business more authentically, attract more customers that care about what you have to say, and grow your income faster than before. If there's even a slight chance that this program can work for you to grow your business, it's a no-brainer to try it out.

You can even check it all out before you make up your mind. You can try all the tricks and keep the training for a full year before deciding whether you like them or not.

If at any point within 365 days you decide that the Customer Canvas doesn't immediately help you transform your recordings into professionally mixed records like the hits you hear on the radio, simply email bjorgvin@bbenediktsson.com at ANY TIME to get a full refund, no questions asked or strings attached!

I take my guarantee very seriously. I am not interested in keeping your money if you do not get any value from what I'm creating for you. So if you’re not happy, I’m not happy. Simple as that.

Get The Customer Canvas + All 4 Bonuses

For Just $47 $27!


  • Access to the Customer Canvas Masterclass and a Printable PDF worksheet
  • BONUS #1: The Habit Hacks to Help You Make an Impact With Your Career
  • BONUS #2: The Success Checklist to Keep You on Track Towards Your Goals
  • BONUS #3: The Problem-Solving Cheatsheet to Better Position Yourself as the Go-To Person in Your Industry
  • BONUS #4: ​​The Product Brainstorm Blueprint Will Help You Diversify and Increase Your Income
  • Bonus #5: You Get What You Give: A Simple Story for Finding Success in the Music Business eBook


Get Everything Above Today for

Just $47 $27!

You’ll receive The Customer Canvas Masterclass, and all of the included bonuses when you click the button above.

BB Projects LLC @ Customer Canvas Masterclass